Brand Story Studio: Marketing Messages to Move from DTC to Wholesale

What got you here won’t get you there. When you sell your product or tell the story, they get it, they buy. The minute your website, packaging, or a team member has to do the talking — the magic leaves.

The message gets fuzzy. And the sales don’t follow.

The product hasn’t changed. The story has just gotten lost in translation.

You don’t need more explaining. You need a small set of sharp, memorable lines that sound like you even when you’re not there — on your website, in your sales pitch, on your packaging, and in the mouth of every distributor and stockist who carries your product.

That’s what Brand Story Studio is for.

Selling direct-to-consumer, you control everything — the conversation, the context, the close. Wholesale is a different game. Your product now has to earn its place on shelf, hold its own next to competitors, and be explained by people who don’t know your brand like you do. If your messaging isn’t tight, clear, and repeatable, you’ll lose sales you should have won — and never know why.

What to Expect in the Studio

A 20-minute 1:1 with Helen and Jayne, founders of Honey & Fox — food marketing specialists who’ll help turn your biggest sales objection into a sharp, repeatable brand soundbite so you make more sales.

You’ll Walk Away With

Your “yeah but buster”: A sharp confident soundbite that tackles your customers’ biggest objection that can be put to work straight away – on your website, in your pitch deck, in your brochure, on your social media.
A Messaging Map: To help you decide which soundbite goes where. Transforming rambling messaging into repeatable lines for different situations while keeping your brand story consistent across your team and channels.
A Daily Marketing Engine Ritual: Honey & Fox’s 30-day momentum building plan to help you apply what you’ve learned, fast.

What to Bring

Support materials such as packaging, your website URL, your sell sheets, your catalogue AND the objections that you hear. The “yeah but…” moments that stop the sale.

How to Grab Your Spot

These sessions are exclusively for Foodpreneurs Festival brand owner ticket holders and places are limited. One ticket per brand, not per person, is required.

Purchase your ‘Brand Story Studio’ add-on when you buy your Festival ticket.
Secure a timeslot in the morning with a Festival staff member.
Arrive 10 minutes before your session ready with your support materials.
Sit down with Helen and Jayne for 20 minutes.
Walk away with your “yeah but buster”, messaging map and daily marketing engine ritual.

Meet the Brand Story Studio Experts

Jayne Gallagher

More about Jayne

Jayne Gallagher is the CEO of Honey & Fox, a strategic branding and marketing agency. She is the driving force behind Provenance Powered Marketing, a unique approach that transforms origin stories into premium positioning, helping food businesses access high-value markets and build powerful brands that command premium prices around the world. Jayne is preparing to launch the Food Marketing Academy to make marketing easy for every food business regardless of size, budget or skill level. Her mantra: “Be bold. Be brave. Be different.”

Helen Johnston

More about Helen

Helen Johnston is the Creative Director and Co-founder of Honey & Fox. She builds strong, strategic brands and marketing tools for primary producers, food manufacturers, packaged goods businesses and industry programs. A designer and practicing artist, she brings a creative edge that helps products and businesses really stand out and connect with their customers. With more than a decade across fishing, farming and food, her people-first approach ensures every story is authentic, consistent and strengthens the commercial value of the business.

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