Dream Lab: Real Stories, Real Lessons, Real Impact.

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Uncover what it really takes to build a game-changing brand — through candid conversations, real-world lessons and behind-the-scenes stories that inspire and equip bold entrepreneurs.

What is Dream Lab

Dream Lab Schedule

We’ll do our best to stick to this schedule, but sometimes things happen (like a speaker change or someone running over on the day).

Talk

09:30AM

The 4 Things You Can’t F*ck Up (to Scale or Exit your Business)
James “JP” Purcell

Talk

10:30AM

Rebrand, Reposition or Refresh: How to Know What to Change and What to Keep
Natalie Townsend, Griffin Grace Design

Interview

12:30PM

From Data to Devotion — How Bippi Built a Brand People Actually Love
Benjamin Circosta, BIPPI with Jason Stockton, Supply’d

Interview

1:00PM

From Kickstarter to Kitchen Tables: Building a Brand Through Customer Connection
Ambika Malvia, Spicecraft with James “JP” Purcell, Drinks 101

Talk

1:30PM

More Shelves. More Profit.
Rebecca Brook, Rise Growth Lab

Panel

2:30PM

Show Me the Money: What Investors Are Actually Looking For in Emerging CPG Brands
Frederic LeForestier, angel investor & Nicholas Simms, strategic investor with Chelsea Ford, Chelsea Ford Co.

Interview

3:15PM

The Language of Wholesale: What Buyers Want to Hear
Sonia Martinez, AUR Foodworks with Chelsea Ford, Chelsea Ford Co.