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9:45AM

What’s Trending, What’s Tasty, What Lasts
Claire Weber, Michaelona Flavours:

What to expect
1. An understanding of what’s really driving food and beverage trends — and how those forces show up in flavour
2. Practical insight into current and emerging flavour trends across sweet and savoury
3. Confidence to innovate without losing sight of core products”

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10:45AM

The Sh!t in the Middle
Jason Stockton, Supply’d:

What to expect
1. What volume you need to achieve based on your margins
2. How to optimise your teams output
3. Negotiating supplier terms and terms of your customers and what this means with regards to your cash gap

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11:15AM

From Chaos to Clarity: Data Visibility That Drives FMCG Performance
Cameron Aboud, sc3sixty

What to expect
1. Being price competitive on shelf
2. Forecasting to give you clarity & direction
3. Operational hacks that increase output without increasing inputs

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11:45AM

Retailer Relationship Mastery: The Commercial Playbook for Staying on Shelf
Sonia Martinez, AUR Foodworks:

What to expect
1. Know the playbook for the first 90 days you are stocked
2. Speak the language of the retailer relationship
3. Clarify your pricing strategy to support merchandising

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1:00PM

*This workshop is for Industry Specialists*
Build Your Authority with Brand Owners
Chelsea Ford, Chelsea Ford Co.

Why Brand Owners Don’t Call You Back — and what to do about it. A workshop specifically for industry specialists targeting brand owners.

What to expect
1. Understand why your current approach is costing you clients and exactly where the disconnect happens.
2. A framework for leading with the brand owner’s world, so every conversation starts in the right place.
3. A clear path to positioning yourself as the go-to specialist for emerging CPG brands.

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1:45PM

Sales & Marketing on a Shoestring: Start Owning Your Patch.
James “JP” Purcell, Drinks 101:

What to expect
1. Identify your top performing geographies and understand why they’re working
2. Leave knowing exactly how to double sales in the geographies where you’re already present — without spending a dollar more
3. Make clearer brand decisions without overcorrecting, overspending or chasing change for the sake of it

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2:30PM

Create Better Brand Content Without a Bigger Budget
Sarah Kiryshin and Mandy Humphreys, Content Bites

What to expect
1. A clearer understanding of what makes brand content look more professional and perform more effectively
2. Practical ways to create content that supports brand growth and sales, not just social media activity
3. Greater confidence in how to prioritise content and marketing efforts when time and budget are limited