FAQ – Pitching to Buyers

How do I apply to pitch to retailers?

Click here. Please note you must have a ticket to the Foodpreneurs Festival for your pitch application to be eligible for submission and terms & conditions apply. If you don’t have a ticket yet, grab one here. Available until sold out.

Do I need a ticket?

Yes, you sure do. You can grab one here. Available until sold out.

Does buying a ticket guarantee me a pitching time slot?

No it does not. What it guarantees you, is entry to the Festival; to hear ‘mistake-saving’ advice from the speakers on the Main Stage; an opportunity to network with the industry throughout the day and at Happy Hour; product and media exposure; participation in Collaboration Corner; a place for your product (2 max) to be displayed on Stickybeak Station; and the opportunity to submit an application to one or all of our retailer partners.

How will brands be selected to pitch?

All eligible applications will be viewed by the buyer team. You will be emailed a copy of your application after submitting but please note once you submit your application, no changes can be made by you or us on your behalf. Successful applicants will be advised of their pitching time on 15 May 2024 by 5pm AET (please make sure your email address is correct and check your SPAM folder on the day in case our email lands in there).

Can I change my responses on the pitch submission form?

Once you submit your application, no changes can be made by you or us on your behalf. We encourage you to review the questions and complete the answers offline before submitting your final application online.

Good luck!

If I have a ticket and submit an application, do I need to be at the Festival in person?

You need to be available, in person at the Festival, on Friday 17 May 2024 between 8.30am-5pm.

Where do I go to pitch on the day?

Great question! At the Festival, there will be a Pitch Hub. Once you have a Festival ticket (you can’t pitch without one!), apply to pitch to a retailer (or retailers) according to their category criteria outlined in the application and if your application is successful, you’ll get a firm pitching time slot and pitch for 10 minutes face-to-face on Festival day in the Pitch Hub.

How long do I have to pitch?

We’re giving you the opportunity to get in front of a retail buyer(s) for 10 minutes each pitch.

What do I bring?

That’s your call. If it were us, we’d consider bringing; a pitch deck (digital or analogue), packaging design or finished product (to show not taste), and our best pitch script dialled in. If you need some help with your pitch script, download our Pitch Preparation Plan. It’s the gold standard. Please note there are no powerpoint sockets in Pitch Hub (your devices need to operate on battery power) and there are no chilling, freezing or heating facilities available.

What will be in the pitching room for me to use to pitch?

A table and a chair. If you need something else, we suggest you bring it. Please note no heating/chilling/freezing equipment is permitted at the venue for this event and no sampling.

Who will I be pitching to?

You’ll be pitching to the buyer or multiple buyers from the retailer you applied to pitch to. They may be the head buyer, the owner operator, the category manager or some other buyer role, but that’s up to the retailer to decide and not the Festival.

Can I pitch to more than one buyer?

You betcha. The Festival will coordinate the retailers to avoid any clash of time slots for foodpreneurs pitching to multiple buyers and to avoid clashes with your Express Lane session (if relevant).

When will I find out if my pitch application was successful?

Applications close on Tuesday, 07 May 2024 at 5pm AET. This date and time is non-negotiable. All eligible applications will be viewed by the buyer team. Once you submit your application, no changes can be made by you or the Festival on your behalf and you must have a ticket to the Foodpreneurs Festival to apply. Successful applicants will be advised of their pitching time on 15 May 2024 by 5pm AET. Please make sure you check your SPAM folder and/or the inbox associated with the email you supplied with your pitch application. Foodpreneurs Festival encourages all attendees to discover, exercise, and rely on their inner resources.

What if I can’t make my pitching time slot?

You need to be available, in person at the Festival, on Friday 17 May 2024 between 8.30am-5pm. Successful applicants will be advised of their pitching time on 15 May 2024 by 5pm AET. It would be a bummer if you couldn’t make the time. If that’s the case, we suggest you liaise with the retailer to reorganise a time slot for either on the day of the Festival or another time/day. Rescheduling pitching time slots is at the retailers discretion and Foodpreneurs Festival has no control or part in that process.

Can I request a pitching time slot?

Afraid not. There’s a lot for the buyer to coordinate to make the Festival valuable for themselves and their business. We at the Festival suggest you need to be available on Friday 17 May 2024 between 8.30am-5pm. Successful applicants will be advised of their pitching time on 15 May 2024 by 5pm AET.

What do I do if I’ve got follow up questions with the buyer?

We at the Festival strongly suggest that just as you would when pitching outside of the Festival, you ask the buyer at the end of your pitch, who, how and when is the best time for you to follow up.

When does pitch submissions close?

Applications close on Tuesday, 07 May 2024 at 5pm AET. This date and time is non-negotiable. All eligible applications will be viewed by the buyer team. Once you submit your application, no changes can be made by you or the Festival on your behalf and you must have a ticket to the Foodpreneurs Festival to apply. Successful applicants will be advised of their pitching time on 15 May 2024 by 5pm AET.